Simply Funeral Insurance Editorial Policy & Standards

At Simply Funeral Insurance, our mission is to help people make informed decisions about funeral insurance, funeral plans and end of life planning. We provide clear, accurate and unbiased information on topics including funeral insurance, prepaid funeral plans, direct cremation, funeral costs and other products and services that help people prepare for the future.

We understand that these are important decisions. Our aim is to explain complex topics in straightforward language, allowing our readers to understand their options, compare products and make confident, informed choices.

Our editorial content is created for educational purposes and should not be considered personal financial advice. Where appropriate, we encourage readers to seek advice from a qualified financial adviser or other relevant professional before making important financial decisions.

How We Create Our Content

Every article published on Simply Funeral Insurance begins with thorough research. Our editorial team gathers information from trusted sources before producing content that is accurate, balanced and easy to understand.

Depending on the topic, our research may include:

• Financial Conduct Authority (FCA) guidance

• MoneyHelper resources

• GOV.UK publications

• HM Revenue & Customs (HMRC)

• Financial Services Compensation Scheme (FSCS)

• FCA Financial Services Register

• Funeral Planning Authority guidance (where relevant)

• Product literature and documentation from providers

• Independent market research

• Industry reports and official statistics

Where appropriate, we also review provider websites, compare product features and monitor changes to regulations, pricing and eligibility criteria to ensure our information remains current.

Every article is reviewed by a member of our editorial team before publication to help maintain consistency, clarity and accuracy.

Our Editorial Process

Every article published on Simply Funeral Insurance follows a structured editorial process designed to ensure accuracy, clarity and trustworthiness.

Topic Research – We identify topics that are important to our readers and research them using trusted sources such as the FCA, MoneyHelper, GOV.UK and provider documentation.

Content Planning – We structure each article to answer common reader questions and explain funeral insurance and funeral planning topics in a clear, easy-to-understand way.

Writing – An experienced writer produces the content using the latest available information while following our editorial standards.

Editorial Review – Every article is reviewed for accuracy, readability, consistency and compliance with our editorial guidelines before publication.

Fact Checking – Key facts, statistics, pricing, product features and regulatory information are checked against reputable sources wherever possible.

Publication – Once approved, the article is published with the author's name and the publication or review date clearly displayed.

Our Editorial Standards

Maintaining high editorial standards is central to everything we publish. Every article is created using the following principles.

Accuracy

Accuracy is our highest priority. Before any article is published, we check facts against reliable and authoritative sources wherever possible. Statistics are verified using official data, product information is reviewed against provider documentation, and regulatory guidance is checked using the latest information from organisations such as the Financial Conduct Authority.

We also review articles before publication to ensure the information is current, clear and reflects the latest available guidance.

Clarity

Funeral planning and insurance products can be complex. We believe they should be explained in plain English.

Our content is written to:

• Avoid unnecessary jargon.

• Explain technical concepts clearly.

• Help readers understand the advantages, disadvantages and key considerations.

• Answer common questions people have when researching funeral insurance and funeral planning products.

• Make comparing options easier.

Independence

Our editorial decisions are made independently.

Advertising partners, commercial relationships and affiliate partnerships do not influence our editorial opinions, recommendations or product comparisons.

Where we receive commission through affiliate partnerships, this is clearly disclosed. These relationships never determine how products are reviewed, ranked or discussed.

Our goal is always to provide balanced, honest and useful information that puts readers first.

Our Authors

Simply Funeral Insurance works with experienced writers and subject matter experts who specialise in funeral insurance, funeral planning and later-life financial products.

Our contributors include:

• Clare Townhill – Specialist writer covering funeral insurance, prepaid funeral plans and later-life financial products.

• Sue Schaum – Specialist writer focusing on funeral planning, direct cremation and consumer guidance.

Each article clearly displays the author, publication date and latest review date so readers can see who produced the content and when it was last updated.

Where appropriate, articles may also be reviewed by experienced members of our editorial team to ensure they continue to meet our quality standards.

Our Review & Updating Process

Funeral insurance products, funeral plans, regulations and provider information can change regularly. Premiums, pricing, eligibility criteria and product features may all change throughout the year.

To help keep our content accurate and relevant, we regularly review and update our articles.

Our reviews may be triggered by:

• Changes to FCA regulations or industry guidance.

• Product or pricing updates from providers.

• New research or official statistics.

• Reader feedback.

• Scheduled editorial reviews.

Articles display their latest review or update date so readers know when the information was most recently checked.

Where appropriate, we update our comparison pages, provider reviews and buying guides to reflect significant market changes.

Corrections Policy

Despite our editorial process, errors can occasionally occur.

If we identify a factual error, we will investigate it promptly and make any necessary corrections as quickly as possible.

Where a significant factual correction has been made, we may include an editorial note explaining what was updated and when.

We welcome feedback from readers and encourage anyone who believes an article contains inaccurate or outdated information to contact our editorial team.

Our Sources

The quality of our content depends on the quality of the sources we use.

Whenever possible, we rely on authoritative and reputable organisations, including:

• Financial Conduct Authority (FCA)

• MoneyHelper

• GOV.UK

• HM Revenue & Customs (HMRC)

• Financial Services Compensation Scheme (FSCS)

• Financial Services Register

• Provider product literature and policy documents

• Independent research and official industry reports

• MoneySavingExpert, where appropriate for consumer guidance and market context

Where factual claims, statistics or regulatory information are included, they are supported by trusted sources that readers can verify themselves.

AI & Editorial Assistance

Every article published on Simply Funeral Insurance is researched, reviewed, edited and approved by a human editor before publication. We are responsible for the accuracy, clarity and quality of everything we publish.

We may use AI-powered tools to support certain editorial tasks, such as research, content planning, proofreading or improving readability. AI is used solely as an editorial assistant and never as a substitute for human judgement or expertise.

All factual information is independently verified against trusted sources before publication, and every article must meet our editorial standards for accuracy, impartiality and clarity.

Contact the Editorial Team

We value feedback from our readers and are committed to maintaining the highest editorial standards.

If you would like to:

• Report an error

• Suggest an update

• Ask a question about our editorial process

• Provide feedback on our content

you can contact our editorial team at sitefeedback@simplyfuneralinsurance.co.uk. 

We review all genuine editorial enquiries and aim to respond as promptly as possible.