Pure Cremation Reviews 2026
Pure Cremation offers a guaranteed direct cremation funeral plan costing £1,595, with services included across England, Wales, Scotland and Northern Ireland. This review covers how the plan works, payment options, customer reviews, security of funds and the key advantages and limitations to help you decide if it's right for you.
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Pure Cremation
- The Pure Cremation funeral plan costs £1,595
- All services included in the plan are fully guaranteed
- They operate throughout England, Wales, Scotland and Northern Ireland
- All England and Wales cremations take place in their crematorium in Andover*
Pure Cremation reviews on Trustpilot
Pure Cremation has over 6,000 reviews on independent review website Trustpilot. They have an overall rating of 4.9, with the vast majority of customers rating their experience as excellent.
Many reviewers praise the professionalism of the team, clear communication throughout the process and the compassionate support provided to families during a difficult time. As with any review website, it is worth reading a mixture of positive and critical reviews to build a balanced picture before making your decision.
The Pure Cremation tv advert
There are several Pure Cremation TV adverts you may have seen being aired throughout the day. From the cartoon grandad advert to the lady talking about her mum's prepaid plan, their TV adverts are designed to highlight the simplicity of their service and flexibility for families.
Simplicity is another direct cremation company that advertises on television, making families aware that there are now more options when it comes to funeral planning. For more information on other leading direct cremation providers, take a look at our comparison table and reviews.
About the funeral plan – key points
Services included in the plan are guaranteed
No hidden extras
Transportation 24 hours a day throughout England, Wales, mainland Scotland and Northern Ireland
Uses its own crematorium in Andover for England and Wales*
Regulated funeral plan provider
Available to anyone aged 18 or over
Includes a pine coffin
Ashes hand delivered or scattered in the garden of remembrance
For an additional cost, up to 12 people can attend the cremation at Charlton Park Crematorium (payable at the time of need)
How much does Pure Cremation cost?
The cost of a Pure Cremation funeral plan depends on how you prefer to pay:
Single payment – If you pay in one go, the cost of a Pure Cremation funeral plan is £1,595. You can also spread your costs over 6 months and you don’t incur any additional fees.
Monthly instalments – If you prefer to spread the cost, you can choose to pay over 1, 2, 3, 4 or 5 years however you will incur additional fees.
The over 50s plan – With this payment option, you pay a low monthly premium which is based on your age, either for life or until you are 90. You are covered for your services after 24 months however there is a chance you could pay more in monthly premiums than the cost of the service at the time of need.
What is included in a Pure Cremation funeral plan?
Before choosing any prepaid funeral plan, it's important to understand exactly what is included.
Pure Cremation's plan covers the collection and care of the deceased, transportation, a simple coffin, the unattended cremation itself and either the return of the ashes to the family or scattering them in the crematorium's Garden of Remembrance.
As the service is a direct cremation, there is no funeral ceremony at the crematorium, no hearse, no limousines and no formal attendance unless the optional attended service has been arranged. This helps keep costs lower than those of a traditional funeral while still ensuring all essential cremation services are provided.
For many families, this flexibility allows them to arrange a separate memorial or celebration of life at a later date in a location that feels more personal.
How secure is their funeral plan?
If you pay for your Pure Cremation funeral plan with a single payment or by monthly instalments, your money is placed into a secure, independent trust fund. If anything were to happen to the company, the trust fund would remain intact, with your funds ringfenced and available to pay for the services included within your plan.
If you choose the Over 50s Plan, your money is held within a whole of life insurance policy regulated by the Financial Conduct Authority.
Funeral plan providers are regulated, giving customers greater protection and ensuring providers meet strict standards for handling customer money and delivering funeral plans.
Which crematorium does Pure Cremation use?
For England and Wales, the crematorium Pure Cremation use is their purpose-built Charlton Park Crematorium in Andover. However, for Scotland, they use the Clyde Valley Crematorium in North Ayrshire and for Northern Ireland, Pure Cremation use the Lakeland crematorium located just south of the border.
How secure is their funeral plan?
If you pay for your Pure Cremation funeral plan with a single payment or by monthly instalments, your money is placed in a secure, independent trust fund. If anything were to happen to the company, the trust fund would remain intact with your funds safely ringfenced, ready to pay for your services.
If you choose the over 50 plan, your money is held in a ‘whole of life’ insurance policy which is regulated by the Financial Conduct Authority.
They are also registered with and regulated by the Funeral Planning Authority, so you can be sure they adhere to their rules and strict code or practice.
Who owns Pure Cremation and how long have they been in business?
Pure Cremation was founded by funeral directors Bryan and Catherine Powell in 2016. With over 30 years experience, the couple recognised the growing demand for a simple unattended cremation. Taking the decision to concentrate solely on this type of funeral, Pure Cremation is now the UKs leading dedicated direct cremation provider.
Our verdict
The Pure Cremation funeral plan is guaranteed and there are no hidden extras. The company operates throughout the UK, 24 hours a day and has excellent reviews.
Priced at £1,595, the cost of the plan is competitive however there are cheaper direct cremation prepaid plans that also offer similar guarantees.
As they only operate in 3 crematoriums; Andover for people living in England and Wales, North Ayrshire for people living in Scotland and Ireland for residents of Northern Ireland, this could be restrictive for those preferring a more local cremation service.
*Cremations in Scotland are carried out in the Clyde Valley Crematorium in North Ayrshire and in Northern Ireland, they use the Lakeland crematorium located just south of the border.