Pure Cremation: Costs, Features and What to Expect in 2026

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By Clare Townhill Updated 6th March 2026
Disclaimer: Prices and ratings correct at time of writing.

A clear, independent guide from Simply Funeral Insurance.

Pure Cremation is one of the UK's most established direct cremation providers, offering a simple, low-cost funeral plan without a service or attendance. For people who prefer a practical, uncomplicated arrangement, it provides a clear alternative to a traditional funeral.

This guide explains how Pure Cremation works, what the plan includes, and the latest pricing.

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What Pure Cremation Provides

Pure Cremation offers a single prepaid funeral plan based on an unattended direct cremation. The company manages the entire process from collection to the return of ashes, without any ceremony.

Key Features

  • 24/7 nationwide collection.
  • Care until the cremation takes place.
  • Cremation at a Pure Cremation-owned facility.
  • Ashes returned or scattered.
  • FCA-regulated funeral plan.
  • Clear, fixed pricing.

Pure Cremation Costs

One-off payment

£1,995
Immediate cover
Lowest overall cost

Instalment options

1-year instalments
£179.99 a month
Total payable: £2,160

2-year instalments
£96.99 a month
Total payable: £2,328

5-year instalments
£47.99 a month
Total payable: £2,879

Pricing Table

Payment Option Monthly Cost Term Total Payable Cover Begins Notes
One-off payment N/A Immediate £1,995 Immediately Lowest overall cost
1-year instalments £179.99 12 months £2,160 Once fully paid Lowest instalment charge
2-year instalments £96.99 24 months £2,328 Once fully paid Mid-range option
5-year instalments £47.99 60 months £2,879 Once fully paid Highest overall cost
N.B. Upcoming price changes

Pure Cremation has confirmed that prices will increase at the end of November. Costs shown here reflect current rates and may be higher after the scheduled rise.

Cover and Instalment Charges

Plan cover begins only once all instalments have been paid. During the instalment period, the plan is not guaranteed.

Customers paying by instalments also pay more overall. The difference between each instalment plan and the one-off price represents the instalment charges applied to the plan.

Finance Fee Comparison

Payment Option Total Payable Difference vs £1,995 Extra Paid (Finance Fees)
One-off payment £1,995 £0 £0
1-year instalments £2,160 +£165 £165
2-year instalments £2,328 +£333 £333
5-year instalments £2,879 +£884 £884

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Direct Cremation vs Traditional Funeral Plans

Pure Cremation's plan provides the cremation only. There is no funeral service, procession, or attendance.

Customers looking for a more traditional, service-led arrangement may prefer a provider such as Golden Leaves, which offers attended funeral plans including a ceremony and the ability for the family to be present. These options suit those who want participation on the day.

What's Included

  • 24/7 collection within mainland UK.
  • Care of the person.
  • Standard cremation fees.
  • Simple coffin.
  • Ashes returned or scattered.
  • FCA-regulated financial protection.

What's Not Included

  • Attendance at the cremation.
  • Funeral service or ceremony.
  • Hearse, limousines or procession.
  • Embalming, viewing or dressing.
  • Burial options.
  • Choice of crematorium location.

Benefits of Pure Cremation

  • Clear, predictable pricing: A fixed, all-inclusive cremation fee.
  • Strong customer satisfaction: Trustpilot rating: 4.9★ (20,000+ reviews).
  • Simple and straightforward: Ideal for people who prefer a low-fuss arrangement.
  • Flexible payment options: Pay upfront or spread the cost over instalments.

Customer Stories

💬 Miss Hollington — 10 November 2025

"I initially left a negative review after things went wrong at the start, but Pure Cremation took my concerns seriously. They investigated properly, explained everything and refunded the plan. I'm grateful for how seriously they take customer service."
💬 John Hartshorn — 5 November 2025

"I'd been looking for the right funeral plan and chose Pure Cremation because the team were helpful and sympathetic. I'm impressed with the service and feel confident my family will have no worries when the time comes."
💬 Mrs Sandra Perry — 29 October 2025

"My husband passed away unexpectedly, and Pure Cremation were compassionate and efficient from my first call. They collected him that afternoon with respect, kept me informed throughout and handled everything smoothly. I later bought a plan for myself and recommended it to my brother."

Source: Trustpilot, Nov 17th 2025

Points to Consider

  • No attendance is permitted.
  • Instalment plans cost more overall.
  • Cremations take place at Pure Cremation facilities only.

Who Pure Cremation Suits

Pure Cremation is suitable for people who:

  • Want a simple, low-cost arrangement
  • Do not want a ceremony
  • Prefer fixed, predictable pricing
  • Want to reduce administrative pressure on their family

Pure Cremation plans are not suitable for those wanting an attended funeral or burial options.

Summary

Pure Cremation offers a direct cremation-only prepaid funeral plan focused on simplicity and cost control.

The one-off payment of £1,995 provides the lowest total cost and immediate cover, while instalment plans offer flexibility at a higher overall price.

With prices due to rise at the end of November, customers should check the latest rates before making a decision.

People considering whether direct cremation meets their needs may find that an attended funeral plan with a full ceremony, such as those offered by Golden Leaves, provides a better fit for the service that they want.

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