Choice Funeral Plans Review (2026)

By Clare Townhill • Updated May 2026
Disclaimer: Prices and ratings correct at time of writing.

Overview

Choice Funeral Plans is a prepaid funeral plan provider operated by Alternative Planning Company Limited (APCL), part of the Funeral Partners Group. The company offers a range of funeral plans, from low-cost unattended cremation to more traditional attended funeral options.

At the time of writing, Choice advertises:

• Unattended cremation plans from £1,745
• Attended funeral plans from £2,650
• A promotional discount of £150 off all plans.

Unlike direct cremation-only providers, Choice positions itself around flexibility and the ability to personalise arrangements over time.

At a Glance

Who is Choice Funeral Plans?

Choice Funeral Plans offers prepaid funeral plans designed to help customers lock in funeral director costs at today’s prices and record their funeral wishes in advance. The provider offers both unattended cremation plans and more traditional attended funeral plans for family and friends.

Unlike some direct cremation specialists that focus almost entirely on low-cost unattended funerals, Choice provides a broader mix of options, including:

• attended services
• upgraded coffins
• limousine options
• embalming
• voluntary contributions towards third-party costs.

The company also emphasises flexibility, stating that customers can update their wishes later and move their plan if they relocate.

Funeral Costs in 2026

According to the latest SunLife Cost of Dying Report 2026, the average cost of a traditional attended funeral in the UK reached £4,510 in 2025, up 5.3% year-on-year.

Direct cremations remain substantially cheaper, averaging around £1,628, although this often excludes additional memorial or celebration-of-life costs.

This rising cost environment is one reason prepaid funeral plans have become increasingly popular, particularly for people wanting:

• to protect family members from rising funeral costs
• to reduce financial uncertainty
• or to record their funeral preferences in advance

Choice Funeral Plans Scorecard

Overall Rating: ★★★★☆ (4.5/5)

What’s Included?

Choice offers three main plans:

Features available across higher-tier plans include:

• Attended funeral services
• Upgraded coffins
• Limousine provision
• Embalming
• Contributions toward third-party costs.

Full details of what each Choice Funeral plan covers and a simple plan comparison table can be found here.

Monthly Payment Plans Explained

Choice allows customers to spread payments over up to 10 years. However, paying monthly over longer periods significantly increases the total amount paid.

For example, Choice’s own illustration shows:

• a £2,800 plan costing £4,056 over 10 years, an additional £1,256 overall.

Importantly:

• If death occurs within the first 12 months, outstanding payments may still need to be paid
• Longer instalment terms increase total costs substantially.

This is an important area consumers should understand carefully before choosing a long monthly payment plan.

Pros & Cons

What Do Customers Say?

Choice Funeral Plans currently holds: Trustpilot: 4.9★ (779 reviews)

Customers frequently praise:

• professionalism
• empathy
• clear explanations
• and ease of arranging plans.

Recent reviews include:

“A difficult situation made so easy… Mathew made it so easy and comfortable despite having to make difficult decisions.”

Pam Moss – ★★★★★ – April 2026

“The direct cremation prepaid plan is competitive with what's included compared to other funeral plans.”

MsN – ★★★★★ – April 2026

“We arranged Mum’s pre-funeral plan… it was dealt with professionalism and empathy.”

Mrs J Dransfield – ★★★★★ – April 2026

Choice Funeral Plans vs Golden Leaves

Both Choice Funeral Plans and Golden Leaves sit in a similar part of the market, offering prepaid funeral plans with both attended and unattended options. However, they position themselves slightly differently.

Choice focuses strongly on:

• Flexibility
• Customer service
• And access to the Funeral Partners branch network

Meanwhile, Golden Leaves positions itself around:

• Long-term market experience
• Broader plan choice
• And large-scale operational infrastructure

Golden Leaves has operated in the funeral planning market for more than 40 years and currently holds a Trustpilot rating of 4.8★ from 5,668 reviews, giving it one of the largest long-term review histories in the UK funeral plan sector.

Choice currently has the stronger headline Trustpilot score, but from a much smaller review base.

Some customers may prefer Choice’s flexibility and strong recent review scores. Others may value Golden Leaves’ longer operating history, broader range of plan tiers, extensive funeral network and substantially larger long-term review base, which may provide additional reassurance when making a long-term prepaid financial commitment.

Final Verdict

Choice Funeral Plans offers a strong balance between flexibility, customer satisfaction and funeral plan choice.

Unlike some providers focused almost entirely on direct cremation, Choice gives customers the option of both attended and unattended funerals, alongside the ability to personalise arrangements over time.

Its pricing is competitive, its review scores are excellent, and its national Funeral Partners network provides broad UK coverage.

However, customers considering long monthly payment terms should carefully review the total repayment costs, which can rise substantially over time.

For consumers wanting flexibility and a strong customer experience, Choice is a credible option.

However, those placing greater importance on long-term reputation, scale and an extensive historical customer review base may also wish to compare providers such as Golden Leaves before making a final decision.